Fundamental of Typography

What I learned from this chapter were the different types of fonts: Serif and Sans Serif and also about Humanist Old-style, Transitional, Modern, Egyptian and Slab Serif (all these are serif, which when I took my first graphic design class, we were taught that the easiest way to remember the difference between is that serif fonts have feet and sans serif don’t). Additional Sans Serif include Humanist, Anonymous, and Geometric Sans Serif .

The other thing I liked about reading this chapter is how they talk about the different fonts and their use. Most of the time people don’t really thinking choosing the right font is important and they just thinking of them as letters, but they have a very important job when it comes to the design.

Another key topic was emphasis and hierarchy

Hierarchy: spaces, weight, color, and form.

Knowing how to play with those elements will help differentiate what is important on a design

Outside source:

20 Typography Rules Every Designer Should Know

https://creativemarket.com/blog/typography-rules

The outside reading mentioned similar things as the book, but this source mentioned limiting fonts and as I taught, the best option (sometimes) is just to stick with family fonts. It makes things easier and coherent when one uses more than one font, but this doesn’t mean mean you can’t mix fonts, it works as long as they make sense together. Another thing is to use the grid, it really helps with organizing the type and makes it cohesive. Measuring is used to well measure the width in between the text. The most interesting to me, while reading this post was that they mentioned font palette; choosing the right color is key so using color theory is very important and leads to having the audience feel a certain way (whatever the designer wants them to feel)