Vis Com 2-Post 1

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Research and Concepts

What I learned from this chapter were the different processes and how everything comes together.

One of the first steps to creative anything is research; this includes basically reading multiple sources about the thing you want to make so having and idea of who this project is for, having a demographic and just breaking it down to make things easier.

Collecting ideas and sketches/writings leads to inspiration and also helps you find your style/voice.

At first I always tended to skip this part, because I liked to start working right away so sketching wasn’t really part of my process.

Another concept was linear/lateral thinking.

This concluded brainstorming and again, breaking down ideas and finding new approaches and exploring new ways of finds connection between the work and the concept you’re working on.

For the other principles; visualizing ideas, exploring drawings, markets/audience/ and concept. I tend to do the markets/audience/ and concept first then draw/sketch, but I don’t really spend a lot of time on it and visualizing ideas is another one that I done really spend my time and I thought it was funny how the book pointed that out.

With this chapter I learned that creating any design, it is a big process, it isn’t something that just happens. It takes time, research, mapping, drawings and more drawings, and then actually working on it on your computer and making more changes until it feel right.

Outside source: 9 Effective Ways To Optimize The Graphic Design Process

This article talks about similar things as the book, it breaks down the process into four phases and each phase has two to three steps.

Definition Phase

  • Step 1: Creative Brief
  • Step 2: Graphic Design Research
  • Step 3: Brainstorming / Mood Boarding

Creation Phase

  • Step 4: Sketching
  • Step 5: Design Building
  • Step 6: Refining

Feedback Phase

  • Step 7: Presenting
  • Step 8: Revisions

Delivery Phase

  • Step 9: Final Delivery 

First I think this was a little bit more clear and to the point and it also provides tools, it also refers you to additional websites that would help you with creative briefs and how to contact your client so he can be part of it as well. When it comes to the research, it suggests checking out different competitors and analyze their work and see how if it is working or not, the goal is to get inspiration but not to copy them. For brainstorming and sketching it gives really good website for designers like dribble and Behance . I great thing I learned from this reading was the apps that we can use to make our job easier and it helps us document them as well. In addition this article talks about client approval process and how to send revisions/final design, and most importantly how to talk to them about money. It gives tips on how to send an invoice to clients, which I think it is important to talk about, it isn’t easy and kind of awkward so having templates about available to us.

Invoices help designers break down their work and also give essential details, such as charges and the type of work that was done/other expenses.
Sketches/ visualize ideas helps with different layouts and also helps with creative process, easier and faster to do let all the ideas loose on a piece of paper then when it is all done, you get those ideas and work on them on a computer.
These are exploratory drawings, I think this is one of the best examples, the book gave like three examples, but I really like this, it gives you a lot of examples of the same idea but in different ways and I really don’t do this enough (when I draw) but I do it in my computer, but I feel like now seeing this, it inspires me to explore more when it comes to the sketch phase.
This is an example of linear reasoning and organizing. I really enjoyed looking for examples of how others breakdown the designs they are thinking about and actually do everything by hand, instead of how I’m used to doing it which is all on a computer.
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Published by Sam Berrios

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