Summary/Response:
Basic of Composition: “structure and organization of elements within a design”
Theories of compositions: balance, consistency/ harmony, contrast, proximity, repetition/ variation. These theories help us construct a pleasant design that works and has a purpose, different compositions have different purposes and feelings/movements.
Straight, thick, thin, curved, diagonal, horizontal, jagged or broken lines can imply motions.
Sharp lines: tension
Soft lines: tranquility and harmony
Converging lines: suggest 3D dimension in a 2D space
Lines also can establish visual hierarchy.
Law of Closure and The Rule of Thirds
The law of closure argues that us humans tend to complete lines or objects that aren’t complete and this can be a fun and very interesting tool in design
The rule of thirds helps compose designs: finds focus, leads the eye, hierarchy, balances elements.
Symmetry/Asymmetry:
With asymmetry the elements aren’t centered and creates a sense of movement, in contrast to symmetrical design which is more “calmed”, this sense can be achieved by arranging the typography and designs in a “mirror” way.
Layouts:
Grids are used everywhere from: books, magazines and websites.
When using a grid (for business reports/ novels) “is that of a single column. The width should relate to legibility, 8 to 10 words or 60 to 72 characters per line I usually considered optimum”
A grid shock have vertical controls and structure to provide a good overall design. this said grid should have: a heading, captions, and subheadings, page numbers, and have a continuity. This grid might feel restrictive but they shouldn’t be, it helps give structure to a design and you can use the same grid and come up with different variations.
Identity and Extended System:
Flexibility is key for this system, because the identity should have some variation for different purposes for business cards, packing, magazines, books, merchandise, etc.
For this work, the designer has to know the content of the product/brand/ company, but when designing the designer also has to know their limits (the companies budget), which after I read this part of the chapter, I realized that I never though of the money and how it affects the designs we make, but having this limitations is a little tricky since you have to think about costs, but also how far you can take thing, but the most important part is how the viewer is going to see/ feel the end results whether is a box/ magazines/ packing, even after picking the cheapest product/ material, the price of sending the product can be expensive as well.
I'm Curious 